When it's Time to Rebrand Your business is up-leveling. You're starting to see some real success, and that old "My friend's brother has a pirated copy of Photoshop" logo is no longer working for you. You need a polished BRAND, not just a "starter" logo. if your business is growing and seeing some success, it's time for a rebrand. Your business is pivoting into something new. You've decided that you'd like to move away from fitness coaching, and become more of a wholistic lifestyle coach - but your brand is all fitness related. If you're changing focus, it's time for a rebrand. Your business has evolved. You may not want to completely change what it is you do, but over the course of your business' life you've naturally added and removed services/products. Your business is ... Continue Reading
How Much Should a WordPress Website Cost?
I was at a client meeting a few months ago. It was going well. We spent some time going over her project, figuring out what was needed and how to accomplish it. We 'meshed' and I was excited about working with her, and I think that she was excited too. Until we started to discuss pricing. I explained the amount of work that would go into building her website, it was quite large with a lot of pages, and although it wasn't feature-heavy, it was quite design heavy requiring a fair amount of custom graphics. Unfortunately, her budget didn't line up with the project scope. Not that unusual. Normally, I would reiterate the amount of work involved, and explain how translates into the price I delivered. At that point we usually discuss options, and if I can, I will point her towards the steps ... Continue Reading
Don’t be a Weird Barista – How to Ask for Money
Imagine. You are at the coffee shop buying a cup of coffee. You place your order, and the barista just stands there and stares at you. What do you do next? Do you put the money in the drawer yourself, and start pouring your own coffee? Do you stand there waiting forever? Do you leave and go to another coffee shop? Uncomfortable, right? That's what it's like when you don't ask for money. You're like that strange barista, just standing there staring, hoping that your customer can 'guess' the next step. Don't be a weird barista. Not asking for money clearly and with confidence, pushes the discomfort to your clients. It makes your issue, the client's issue. So how do you ask for money? Bring money up early in the conversation. Trust me, your clients expect to pay for your services, ... Continue Reading