Are you a small business owner who is struggling to attract customers? Your visual branding may be the culprit. Creating effective marketing materials requires more than just a good idea. You need to avoid these 10 common graphic design mistakes to make your brand stand out. But don't worry, we've got you covered with easy actionable tasks for each mistake. 1. Using Too Many Fonts Stick to using two or three fonts maximum. Make sure they complement each other and are easy to read. Actionable Task: Choose two fonts that reflect your brand and stick to them for all marketing materials. 2. Ignoring the Target Audience Your marketing materials should reflect your target audience's needs and preferences. Don't create materials that are too generic. Actionable Task: Identify ... Continue Reading
Is it Time to Rebrand Your Business?
When it's Time to Rebrand Your business is up-leveling. You're starting to see some real success, and that old "My friend's brother has a pirated copy of Photoshop" logo is no longer working for you. You need a polished BRAND, not just a "starter" logo. if your business is growing and seeing some success, it's time for a rebrand. Your business is pivoting into something new. You've decided that you'd like to move away from fitness coaching, and become more of a wholistic lifestyle coach - but your brand is all fitness related. If you're changing focus, it's time for a rebrand. Your business has evolved. You may not want to completely change what it is you do, but over the course of your business' life you've naturally added and removed services/products. Your business is ... Continue Reading
How Much Should a WordPress Website Cost?
I was at a client meeting a few months ago. It was going well. We spent some time going over her project, figuring out what was needed and how to accomplish it. We 'meshed' and I was excited about working with her, and I think that she was excited too. Until we started to discuss pricing. I explained the amount of work that would go into building her website, it was quite large with a lot of pages, and although it wasn't feature-heavy, it was quite design heavy requiring a fair amount of custom graphics. Unfortunately, her budget didn't line up with the project scope. Not that unusual. Normally, I would reiterate the amount of work involved, and explain how translates into the price I delivered. At that point we usually discuss options, and if I can, I will point her towards the steps ... Continue Reading
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