Are you a small business owner who is struggling to attract customers? Your visual branding may be the culprit. Creating effective marketing materials requires more than just a good idea. You need to avoid these 10 common graphic design mistakes to make your brand stand out. But don't worry, we've got you covered with easy actionable tasks for each mistake. 1. Using Too Many Fonts Stick to using two or three fonts maximum. Make sure they complement each other and are easy to read. Actionable Task: Choose two fonts that reflect your brand and stick to them for all marketing materials. 2. Ignoring the Target Audience Your marketing materials should reflect your target audience's needs and preferences. Don't create materials that are too generic. Actionable Task: Identify ... Continue Reading