One of the most important aspect of your brand is your Logo. It is the face of your business, and representation of what your business stands for, and color plays key role. Sometimes the color of the logo transcends the logo itself (think of Barbie, or McDonald's golden arches). So how do you choose the perfect colors out of almost limitless color combinations? Here are a few aspects to consider: Mood There is no question that colors evoke a certain mood. Choosing the right colors can tell your customers a lot about how you want your business perceived. Understanding the psychology behind colors can help you choose the right colors to tell your story. Red: Passion, energy, anger, love, aggressiveness, intensity Yellow: Joy, sunshine, happiness, energy, fresh, sunshine Blue: ... Continue Reading
How I Revamped my Web Design Workflow
When I started this business, I was pretty naive. I thought that I would be free to design until my hearts content, customers would just magically appear, and the business side of running my business would just sort itself out. I never expected how hard it would be to figure out how to approach and organize projects. Without a a clear step by step process, I was rebuilding my workflow for each and every client, my client experiences were inconsistent, and I was wasting so much time redoing every step. I decided that I needed a change, this is how I did it: 1) Evaluate my Current Workflow I wrote down every step I took, from first inquiry to launch date. I discovered that my workflow was not always consistent. I decided that in order to offer great customer experience, each step needed ... Continue Reading
Author & Book Websites: Q&A
Do I need a website? Yes. A lot of authors recommend using social media to promote their books, and this is great! Social media is an easy way to keep your readers updated, but it's not a great place to provide more in-depth information. Your website creates a "hub" where your reader can easily find more information about you, your works, and find all of your social media pages. A website is also a great place to start when sharing updates with your readers, there are many ways to take a blog post, for example, and share that post on Twitter, Facebook, Instagram etc... making your social media marketing easier and more streamlined. What should I include on my website? An author bio Your latest or featured project A list of your works (and links on where to buy them) Contact ... Continue Reading
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