If you are like other small businesses, you have had your website since the beginning. If your business had been around for a while, then your website could be getting a little outdated. But how do you know if it's time for a redesign? Here's how: 1.) Reevaluate your Target Market. If your business has been open for awhile, then you know that things have changed. You have expanded, refocused your brand, maybe found your niche. Well, your customers may have changed too. Now is a good time to take a look at who your current customers are. Ask your "front line" employees, talk to your customers, take a "bird's eye view" of your customer demographics and see if you can narrow down your current target market. 2.) Get a Feel For How Your Current Customers Use Your Website Get an idea of how ... Continue Reading

Here are a list of resources I really like to refer to when using Genesis: Hooks Guides Genesis Hooks Guide Genesis Visual Hooks Guide Plugin Studiopress Plugins Studiopress Plugins Plugins Genesis Easy Columns Genesis Grid -- Genesis Grid Page Genesis Responsive Header Genesis Widgetized Footer Genesis Simple Sidebars Genesis Simple Menus Genesis 404 Page Tutorials How to Create a Blog Page with a Single Category Genesis Framework — Using Query Args How to Rename a Genesis Child Theme How to Set Your Own Logo in a Genesis Child Theme How to Add a Logo to the Header Changing Header Image With Custom Header Unwrapping Genesis: How to Move the Header and Footer Customize Genesis: Move Header Above the Wrap with Structural Action Hooks Code Snippits Limit Genesis ... Continue Reading

Having a website is great! It allows you to market to your client 24-7. But what if it doesn't work properly, or clients can't find the information they need? Here are 5 Sign it Might be Time for a Redesign: Your website is slow. A slow website can really discourage visitors from spending time on your website. A lot of people still use older technology, or slower internet service, not to mention many people use their cell phone to surf. A slow-loading website can be very frustrating. Parts of your website are broken. Technology changes quickly, and sometimes those changes don't work too well with old websites. If you notice that things aren't looking quite the same as they did when your site was new. It might be time to bring things into the present. The information is ... Continue Reading