We book your project date. All design projects take place during a block of time, with a start date and an end-date (Project Timeline). During that time we both have a series of deadlines to meet to complete the project. Typically, the block of time is a 2 to 4 week period (but it depends on the scope of the project).
We ask that you fill out a questionnaire as a jumping-off point for our chat. We will go over your questionnaire with you to discover the core of your branding personality and how it meshes with your niche market.
We ask that you create a private Pinterest board filled with images that you love, and think would be a perfect representation of how you envision your businesses brand. Have fun, and choose images that speak to you. Avoid choosing design images (like, websites, and logos) instead, choose images that inspire you (like food, decor, landscapes, fashion…. gorgeous photos).
We will create 3 logo concepts based on our discovery sessions and your inspiration board. You will have a change to review the concepts, and provide feedback. We will work together to choose 1 concept that best represents your brand and develop that concept into a refined logo. (3 revisions total)
Brand Style Guide:
We will take everything that we learned from our conversations, inspiration, and logo design, and create a Brand Style Guide that shows suggested color palette, 1 logo variation, 1 sub-mark, and type combinations. This will provide you with a blueprint that you can use to keep the branding consistent when developing other marketing materials. You will have a chance to provide feedback and ask for changes. (1 revision)
Once the Brand Style Guide is approved, we will start designing your website. You can choose to write the content yourself (which will need to be completed before this stage begins), or you can choose to work with a copy writer. We will create a mockup of the web design based on our discovery sessions and your inspiration board. We create live mockups, so that you can view the site just as you would a live complete site. You will have a chance to review the mockup, and provide feedback. We will work together to revise the design so that it best suits your style and branding. (3 revisions total)
All of our websites are built using WordPress on the Genesis framework.
While we are working on creating your website, we will also be designing your business cards. We will provide you with the final files you need to get them printed at your favourite printer. (2 revisions)
Once everything is approved we are ready to go live!
As a part of our service, we provide a personal Client Page where you can see your entire project at a glance: review project milestones, see homework, view proofs, download final files, find tutorials, and more… This page is available for 1 year after your project completion, and is a great resource that you can visit time and again to view valuable information and tutorials about your project.