Having a great website is so important in your book marketing efforts. The main goal is to connect to your ideal readers, the ones who sing your praises and love your work. Give your readers and fans an easy and fun place to learn more about your work (have they missed any of your books? What is the next book in the series?), live a bit in your world, and link up with other fans. 1) Great Homepage Your first impression sets the tone for your entire site (no pressure, right?). Your site's design should reflect the mood of your books, and immediately answer your readers most pressing questions, like: What type of books do you write? (this should be obvious, like, super obvious. You write novels about zombies there has better be pictures of zombies front and center on your ... Continue Reading
Building Your Online Author Media Kit
So, you've written a book, the first step to your publishing empire, and you are fired up to start promoting the stuffing out of it. You've put up a website, sent out a press release, and started talking about your awesome book on social media. Hey, you might have have even had new business cards with the job title "author" right next to your name. So, what's missing? You still need a media kit (AKA Press Kit). What's an Author Media Kit (AKA Press Kit)? A media kit is a collection of relevant information about you and your books. It's meant to provide an easy to find reference for the media (Bloggers, Reviewers, Journalists, Retailers, Event Coordinators (for book signings) etc...) so that they can easily (and quickly) find key information (that their, and your, audience would be ... Continue Reading
Author & Book Websites: Q&A
Do I need a website? Yes. A lot of authors recommend using social media to promote their books, and this is great! Social media is an easy way to keep your readers updated, but it's not a great place to provide more in-depth information. Your website creates a "hub" where your reader can easily find more information about you, your works, and find all of your social media pages. A website is also a great place to start when sharing updates with your readers, there are many ways to take a blog post, for example, and share that post on Twitter, Facebook, Instagram etc... making your social media marketing easier and more streamlined. What should I include on my website? An author bio Your latest or featured project A list of your works (and links on where to buy them) Contact ... Continue Reading