Shelley Wallace is a professional Vitality Coach that helps women who are working in emotionally charged professions and are experiencing symtoms of burnout due to chronic stress in the workplace. She helps them re-ignite their energy and passion for life by guiding them through their core values and personal strengths, and creating a plan for self-care based on self-compassion and the application of their strengths.
It was important that Shelley’s logo reflect energy, self renewal and well-being. Shelley wanted to: incorporate some symbolism into her logo, incorporate the color gold, and reflect a classic style.
After going through our discovery process we determined that Shelley was drawn to a round badge-style logo. This worked well, as this is a classic motif. We added wings for the symbolism of renewal and “rising above” obstacles. We also incorporated a burnished gold to bring in Shelley’s request for the color gold.