When it’s Time to Rebrand
- Your business is up-leveling. You’re starting to see some real success, and that old “My friend’s brother has a pirated copy of Photoshop” logo is no longer working for you. You need a polished BRAND, not just a “starter” logo. if your business is growing and seeing some success, it’s time for a rebrand.
- Your business is pivoting into something new. You’ve decided that you’d like to move away from fitness coaching, and become more of a wholistic lifestyle coach – but your brand is all fitness related. If you’re changing focus, it’s time for a rebrand.
- Your business has evolved. You may not want to completely change what it is you do, but over the course of your business’ life you’ve naturally added and removed services/products. Your business is different from what it started out being. It’s time for a rebrand.
- You’ve “stepped in it.” People are looking at your business differently, and it’s not a good thing. Maybe an employee shared a controversial opinion while logged into your business’ social accounts, or maybe your supplier has been providing shoddy materials. Doesn’t matter what happened, if your brand is tarnished by bad behavior or poor quality – it’s time for a rebrand.
- Your brand is outdated. You’ve been in business a long time, and your brand has been with you from day 1. If you can pinpoint the exact date that your logo was designed, just by looking at it, then it might be time for a rebrand.
When NOT to Rebrand
- You’re just starting out. Your business will change and evolve as time goes on. Give you’re business some time to find itself. Otherwise, you’ll likely need to rebrand a bunch of times, causing all kinds of confusion.
- You just feel like it. You’ve already established your brand using the logo you have. A brand is not just your logo – it’s how your customers “feel’ when they interact with your business. If your business is doing well, then maybe you should hold of on the redesign. Instead, think about getting your current logo polished up a bit. You’d be surprised how making a few small tweaks can update your brand. Don’t abandon, or confuse your loyal customers unless you have a good reason (see above).
- You’re not fully invested in the process. A rebrand can be a lot of work, and it needs a hands-on approach from all business leaders, and all parts of your business – yes, even you. This isn’t something you can just hand-off. You need to be a integral part of the process.