Format Creative

Is it Time to Rebrand Your Business?

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When it's Time to Rebrand Your business is up-leveling. You're starting to see some real success, and that old "My friend's brother has a pirated copy of Photoshop" logo is no longer working for you. You need a polished BRAND, not just a "starter" logo. if your business is growing and seeing some success, it's time for a rebrand. Your business is pivoting into something new. You've decided that you'd like to move away from fitness coaching, and become more of a wholistic lifestyle coach - but your brand is all fitness related. If you're changing focus, it's time for a rebrand. Your business has evolved. You may not want to completely change what it is you do, but over the course of your business' life you've naturally added and removed services/products. Your business is ... Continue Reading

How Much Should a WordPress Website Cost?

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I was at a client meeting a few months ago. It was going well. We spent some time going over her project, figuring out what was needed and how to accomplish it. We 'meshed'  and I was excited about working with her, and I think that she was excited too. Until we started to discuss pricing. I explained the amount of work that would go into building her website, it was quite large with a lot of pages, and although it wasn't feature-heavy, it was quite design heavy requiring a fair amount of custom graphics. Unfortunately, her budget didn't line up with the project scope. Not that unusual. Normally, I would reiterate the amount of work involved, and explain how translates into the price I delivered. At that point we usually discuss options, and if I can, I will point her towards the steps ... Continue Reading

My Favorite Free Business Tools

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Starting, and running a business can get expensive. Finding a few free tools that work with your business can really help. These are a few of my favorite free business tools. Gmail Boomerang - Schedule your emails in Gmail. Docracy - Free resource for contracts. A great place to start planning for meeting with your lawyer. Pexels - The best free stock photos complied from around the web (be sure to check licensing on individual pics). You Can Book Me - Client booking calendar. Start with a free plan and work your way up as your business grows. Google Apps: Docs, Sheets, and Slides for Business documents. Google Hangouts for group calls. Google Drive for file sharing. Good Hangout on Air - Free Webinars. Skype for free video calls. Canva - Free graphic design ... Continue Reading

How to Choose the Right Colors for Your Logo

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One of the most important aspect of your brand is your Logo. It is the face of your business, and representation of what your business stands for, and color plays key role. Sometimes the color of the logo transcends the logo itself (think of Barbie, or McDonald's golden arches). So how do you choose the perfect colors out of almost limitless color combinations? Here are a few aspects to consider: Mood There is no question that colors evoke a certain mood. Choosing the right colors can tell your customers a lot about how you want your business perceived. Understanding the psychology behind colors can help you choose the right colors to tell your story. Red: Passion, energy, anger, love, aggressiveness, intensity Yellow: Joy, sunshine, happiness, energy, fresh, sunshine Blue: ... Continue Reading

Is it Time to Redesign Your Website?

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If you are like other small businesses, you have had your website since the beginning. If your business had been around for a while, then your website could be getting a little outdated. But how do you know if it's time for a redesign? Here's how: 1.) Reevaluate your Target Market. If your business has been open for awhile, then you know that things have changed. You have expanded, refocused your brand, maybe found your niche. Well, your customers may have changed too. Now is a good time to take a look at who your current customers are. Ask your "front line" employees, talk to your customers, take a "bird's eye view" of your customer demographics and see if you can narrow down your current target market. 2.) Get a Feel For How Your Current Customers Use Your Website Get an idea of how ... Continue Reading

My Favourite Genesis Links

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Here are a list of resources I really like to refer to when using Genesis: Hooks Guides Genesis Hooks Guide Genesis Visual Hooks Guide Plugin Studiopress Plugins Studiopress Plugins Plugins Genesis Easy Columns Genesis Grid -- Genesis Grid Page Genesis Responsive Header Genesis Widgetized Footer Genesis Simple Sidebars Genesis Simple Menus Genesis 404 Page Tutorials How to Create a Blog Page with a Single Category Genesis Framework — Using Query Args How to Rename a Genesis Child Theme How to Set Your Own Logo in a Genesis Child Theme How to Add a Logo to the Header Changing Header Image With Custom Header Unwrapping Genesis: How to Move the Header and Footer Customize Genesis: Move Header Above the Wrap with Structural Action Hooks Code Snippits Limit Genesis ... Continue Reading

Web Redesign – 5 Signs it Might be Time to Redesign Your Site.

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Having a website is great! It allows you to market to your client 24-7. But what if it doesn't work properly, or clients can't find the information they need? Here are 5 Sign it Might be Time for a Redesign: Your website is slow. A slow website can really discourage visitors from spending time on your website. A lot of people still use older technology, or slower internet service, not to mention many people use their cell phone to surf. A slow-loading website can be very frustrating. Parts of your website are broken. Technology changes quickly, and sometimes those changes don't work too well with old websites. If you notice that things aren't looking quite the same as they did when your site was new. It might be time to bring things into the present. The information is ... Continue Reading