Having a great website is so important in your book marketing efforts. The main goal is to connect to your ideal readers, the ones who sing your praises and love your work. Give your readers and fans an easy and fun place to learn more about your work (have they missed any of your books? What is the next book in the series?), live a bit in your world, and link up with other fans. 1) Great Homepage Your first impression sets the tone for your entire site (no pressure, right?). Your site's design should reflect the mood of your books, and immediately answer your readers most pressing questions, like: What type of books do you write? (this should be obvious, like, super obvious. You write novels about zombies there has better be pictures of zombies front and center on your ... Continue Reading
3 Things You Can Do to Instantly Elevate Your Coaching Website
1) Add Your Photo As a coach, You are the face of your business (both literally and figuratively), so show off that smiling face. Your clients want to connect with a real person, someone who isn't afraid to step out from behind the screen and stand behind their work. Showing your face adds credibility and a face to put to your message. As you know, being a coach requires some real confidence so don't be shy, be yourself and add some personality to that pic. 2) Make it Super Clear What it is You Do, and Who You Do it For Coaching is such a broad service. There are coaches for just about every situation. You might be clear on what it is you offer (...and what coaching actually is). But I bet your potential clients aren't sure what you are offering, and if you are the perfect fit for their ... Continue Reading
Building Your Online Author Media Kit
So, you've written a book, the first step to your publishing empire, and you are fired up to start promoting the stuffing out of it. You've put up a website, sent out a press release, and started talking about your awesome book on social media. Hey, you might have have even had new business cards with the job title "author" right next to your name. So, what's missing? You still need a media kit (AKA Press Kit). What's an Author Media Kit (AKA Press Kit)? A media kit is a collection of relevant information about you and your books. It's meant to provide an easy to find reference for the media (Bloggers, Reviewers, Journalists, Retailers, Event Coordinators (for book signings) etc...) so that they can easily (and quickly) find key information (that their, and your, audience would be ... Continue Reading